Tag Archives: investments

Real Estate Reality: Buyers Judge A “Book” By Its Cover

26 Jul

Written by Rick Pridemore

Television programs about home “staging” have exploded in popularity recently.  So much so, that many people believe that home staging is a new concept.  Not so.  Professional real estate agents have known for a long time that a little “spit and polish” goes a long way in selling a home.  Let’s look at some of the most effective areas to spend your time and money.  To begin, the importance of a good first impression cannot be overstated.  If the buyer pulls up to your property and is turned off by a messy yard, overgrown landscaping, or peeling paint, they often won’t even spend the time to look at the interior.

The psychology of the buying decision causes the client to look for validation of their first impulse.  For instance, if they pull to your house and decide that they don’t like it, as they tour the inside of the home their subconscious mind will look for negative points to validate their initial dislike of the home.  As they walk through the home, they will be subconsciously thinking “The closets are tiny, too,” or “the kitchen won’t work, there’s no counter space.”  On the other hand, if they fell in love with the exterior, their internal dialogue would go something like this: “The closets are small, but an armoire would fit over there,” or “all the kitchen needs is an island.”   So put your best foot forward, and put them in the proper frame of mind:

  • Make sure that the lawn is always freshly mowed
  • Edge the lawn
  • Make sure that fresh mulch is laid in all of the flower beds
  • Fill planting areas with blooming flowers.
  • Clear the yard of toys, hoses, sprinklers, etc. 
  • Trim all bushes and trees.
  • Power wash the driveway, porch, and sidewalk
  • Make sure that the shingles look newer, if not new.
  • If the siding is painted, honestly evaluate whether it needs a fresh coat.
  • Clean all of the windows, inside and out.
  • Paint the front door
  • If the mailbox or address numbers are mounted on the front of the house, make sure they look new and attractive
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