Tag Archives: seller

Real Estate Reality: Buyers Judge A “Book” By Its Cover

26 Jul

Written by Rick Pridemore

Television programs about home “staging” have exploded in popularity recently.  So much so, that many people believe that home staging is a new concept.  Not so.  Professional real estate agents have known for a long time that a little “spit and polish” goes a long way in selling a home.  Let’s look at some of the most effective areas to spend your time and money.  To begin, the importance of a good first impression cannot be overstated.  If the buyer pulls up to your property and is turned off by a messy yard, overgrown landscaping, or peeling paint, they often won’t even spend the time to look at the interior.

The psychology of the buying decision causes the client to look for validation of their first impulse.  For instance, if they pull to your house and decide that they don’t like it, as they tour the inside of the home their subconscious mind will look for negative points to validate their initial dislike of the home.  As they walk through the home, they will be subconsciously thinking “The closets are tiny, too,” or “the kitchen won’t work, there’s no counter space.”  On the other hand, if they fell in love with the exterior, their internal dialogue would go something like this: “The closets are small, but an armoire would fit over there,” or “all the kitchen needs is an island.”   So put your best foot forward, and put them in the proper frame of mind:

  • Make sure that the lawn is always freshly mowed
  • Edge the lawn
  • Make sure that fresh mulch is laid in all of the flower beds
  • Fill planting areas with blooming flowers.
  • Clear the yard of toys, hoses, sprinklers, etc. 
  • Trim all bushes and trees.
  • Power wash the driveway, porch, and sidewalk
  • Make sure that the shingles look newer, if not new.
  • If the siding is painted, honestly evaluate whether it needs a fresh coat.
  • Clean all of the windows, inside and out.
  • Paint the front door
  • If the mailbox or address numbers are mounted on the front of the house, make sure they look new and attractive
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Why Should I Join REIA of Oakland

14 Jul
REIA of Oakland is a non-profit organization serving real estate investors in Wayne, Oakland, and Macomb Counties since 1981. Click here to join REIA or renew your existing membership.


If you are currently a member and need to update your information, please click here.

Why should you join REIA?  

  • FREE ADMISSION – REIA of Oakland members enjoy free admission to our monthly seminars.  Over the course of a year, that’s a $240.00 value!
  • Professional Support – A REIA membership will make you part of a shared information network and provide you with volunteers in several fields that you may call. Among these many helpful members we have landlords, attorneys, lenders, and real estate professionals who are available to answer your brief questions.
  • Networking – REIA offers the perfect environment and opportunities for you to meet other real estate investors in Oakland County.  Share your experiences and learn from others who understand your problems.
  • Education – Your REIA membership will offer countless opportunities to learn more about real estate investing.  We offer monthly seminars covering topics such as finding properties, accounting/tax issues, real estate law, repairs, financing, purchasing, and sales. 
  • Stay Connected – Members also receive our monthly newsletter, dedicated to bringing you the news you need to know as a landlard or real estate investor.  Learn about local and national issues that concern you. 
  • Resources – Members of REIA may obtain brief legal counsel and CPA services over the phone and free of charge from experts in landlord/tenant matters.  Plus, members have access to BOCA rulings and specifications. 
  • REIA works for you – We are continually on the alert for the latest issues affecting landlords.  Our lobbyist in Lansing keeps us abreast of state issues affecting our membership, allowing us to work with the proper state and federal public officials on your behalf.  REIA takes a positive approach to improving laws regarding zoning, building codes, housing standards, and more.
  • Discounts – Members of REIA receive discounts from local and national suppliers, such as Home Depot, Sherwin-Williams, Nationwide Insurance, and Avis Car Rental, just to name a few.

Besides being a great place to meet and interact with other like minded Real Estate Investors, REIA of Oakland membership offers the following benefits!